360° Stakeholder communication
"In the stakeholder era, the flutter of a butterfly’s wings can cause a hurricane"
360° Stakeholder communication
"In the past, power had but a few neighbours. In our day and age, a multitude of parties has to be taken into consideration, such as politicians, civil society, government, investors, citizens, media and other stakeholders"
Crisis communication
"Crises don’t arise.
They break out.
They can be triggered by the smallest event."
Stakeholder management in a changing world
One hundred years ago, around the turn of the century, power was confined to one or two parties. These days we are confronted with dozens, if not hundreds of stakeholders.
Today, employees have a say, as do the media, politicians, administration, the law, workers’ unions, shareholders, consumers and other parties. Social media even give individual citizens a voice that has strength. How are you as an organization managing all of these stakeholders? After all, they do have an undeniable impact on whether your organisation will succeed or fail.
Control is an illusion, management a must. Stakeholder management requires an outward look and a permanent sparring partner. Groep C maps all of your stakeholders, draws up strategies and messages, establishes connections and actively supports your communication with these stakeholders.
